Branding

Branding is the connection between people, ideas, products, and services. It is everything designed that relates to a company’s image, and how that image interacts with the world. The brand must be unique and provide instant recognition of all the ideas, emotions, and values that your company stands for. The results of strong branding speak for themselves. It allows a company to rise above the competition solely based on recognition. It evokes thoughts, emotions, and ideas with a single image or phrase. Simply put, an excellent brand gets recognized for all the right reasons and when leveraged correctly produces a near insurmountable competitive advantage.

Corporate branding

Corporate branding

Powermax builds great brandings in any industries ranging from offices, hospitality, restaurants, and custom branding solutions. we work with companies who are looking to partner with signage company who can execute on their vision.

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Vehicle branding

Vehicle branding

From a single vehicle to an entire fleet, vehicle signs are an extremely cost-effective way to be seen. With a one-off investment lasting up to five years, it makes sense to turn your vehicle into a mobile billboard, spreading your message 24/7.

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Aircraft branding

Aircraft branding

At Powermax we've got your aeroplane and aircraft signage needs covered. We offer vinyl lettering, identification numbers, registration numbers, safety signs, decals and of course full vinyl wraps that can withstand the elements and altitude.

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Boat branding

Boat branding

Own a boat? Why not do something that will differentiate your boats from the others? Placing dazzling boat graphics that reflect your personality will ensure that your boat stands out from the crowd.

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FAQS

Branding is the basis on which consumers perceive your company. It is the collection of emotions and ideas that are evoked when consumers think about your business. A brand is at its most effective when every aspect of the business is consistent and works together towards the same set of core values. It unifies your company image and can elevate your company from being a simple business to being an industry leader.

The importance of branding cannot be overstated. It is the personality of your company and what sets you apart from your competitors. If no one branded themselves, the only companies that would get any business would be the best in the industry and the cheapest. Introducing branding into the mix muddles the definitions of best and cheapest. It raises questions such as, what defines best, the materials used or the skill of the worker? Or what constitutes cheapest, the lowest cost option or the most cost-effective?

To decide how healthy your brand is, step out of your ‘business owner’ responsibilities and take a look at your company image as a consumer. What do you see? If any of the following points describe your company, you need Powermax:
• No company image exists
• Branding in the company is not consistent
• Branding does not reflect the size or professionalism of the company
Call us. Let us help you create a brand that builds awareness and engenders loyalty. Your company needs a brand to stand out in the marketplace. Let us show you how.

A brand is a company image that you want to use for life. In the long run, the amount spent on creating a company brand is a drop in the bucket compared to the marketing mileage you can leverage from it. What happens, however, if times change and it just looks ‘old’? Brand re-imagining is the art of taking an already established brand and modernizing it to be more expressive and powerful. Brand re-imagining is done in two different ways:

1.) We can retain the basic elements of a current logo and create a new image with the same overall effect

2.) We can modernize the elements around the logo and create a new impression.

In both cases, we keep what is still working and build on them until a newer, more successful, more modern, re-imagined brand emerges.