Artwork Guidelines

Currently we prefer files created in Illustrator, CorelDraw or Photoshop, they could be saved as their original software format or as EPS and PDF. We also accept TIF, JPEG, PSD and PDF. For more information, please call our graphics department 081 766 7099.

More about Methods for Submitting Artwork

The preferred method for sending us small files (under 10 mb) is by e-mail or for larger files use wetransfer.com they allow you to transfer files for free but the size is limited. If your artwork is larger than 1 gb please use DVD or a USB flash drive.

Depending on the product, the following are recommended for best output:

  • Artwork is actual size in proportion and at least 150 dpi resolution when the art has pictures.
  • Convert all fonts to paths/outlines
  • Reference all Spot/PMS colors
  • Embedded or supply all images files
  • Clearly indicate any Cut/die lines
  • Supply a jpeg or pdf file for layout reference

Kinds Artwork we Accept

Acceptable artwork depends on the product being requested. If you’re looking for vinyl lettering or graphics, then a Vector file format; created in Illustrator or CorelDraw would be best. Printed items can use either Vector or Raster files like in Photoshop would work for production.

Preferred Software Formats

Currently we prefer files created in Illustrator, CorelDraw or Photoshop, they could be saved as their original software format or as EPS and PDF. We also accept TIF, JPEG, PSD and PDF. For more information, please call our graphics department 081 766 7099.

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FAQS

Branding is the basis on which consumers perceive your company. It is the collection of emotions and ideas that are evoked when consumers think about your business. A brand is at its most effective when every aspect of the business is consistent and works together towards the same set of core values. It unifies your company image and can elevate your company from being a simple business to being an industry leader.

The importance of branding cannot be overstated. It is the personality of your company and what sets you apart from your competitors. If no one branded themselves, the only companies that would get any business would be the best in the industry and the cheapest. Introducing branding into the mix muddles the definitions of best and cheapest. It raises questions such as, what defines best, the materials used or the skill of the worker? Or what constitutes cheapest, the lowest cost option or the most cost-effective?

To decide how healthy your brand is, step out of your ‘business owner’ responsibilities and take a look at your company image as a consumer. What do you see? If any of the following points describe your company, you need Powermax:
• No company image exists
• Branding in the company is not consistent
• Branding does not reflect the size or professionalism of the company
Call us. Let us help you create a brand that builds awareness and engenders loyalty. Your company needs a brand to stand out in the marketplace. Let us show you how.

A brand is a company image that you want to use for life. In the long run, the amount spent on creating a company brand is a drop in the bucket compared to the marketing mileage you can leverage from it. What happens, however, if times change and it just looks ‘old’? Brand re-imagining is the art of taking an already established brand and modernizing it to be more expressive and powerful. Brand re-imagining is done in two different ways:

1.) We can retain the basic elements of a current logo and create a new image with the same overall effect

2.) We can modernize the elements around the logo and create a new impression.

In both cases, we keep what is still working and build on them until a newer, more successful, more modern, re-imagined brand emerges.