Branding is the connection between people, ideas, products, and services. It is everything designed that relates to a company’s image, and how that image interacts with the world. The brand must be unique and provide instant recognition of all the ideas, emotions, and values that your company stands for. The results of strong branding speak for themselves. It allows a company to rise above the competition solely based on recognition. It evokes thoughts, emotions, and ideas with a single image or phrase. Simply put, an excellent brand gets recognized for all the right reasons and when leveraged correctly produces a near insurmountable competitive advantage.